Meet Mike & Tandra Wooten
The husband-and-wife team behind Xyngenta and XynLink. What started as a simple idea — give everyday businesses, creators, and entrepreneurs a better way to be seen online — has grown into a family-built platform focused on practical tools, real visibility, and member-first value.
Built by people who use it every day
Mike leads the vision, product development, and growth strategy. Tandra brings the eye for community, presentation, and the member experience — while building her own brands and helping guide the day-to-day direction of the business.
Together, they are building more than software: a place where small businesses and everyday entrepreneurs can promote what they do, connect with real people, and grow with tools that stay simple and useful.
Mike
Vision & Product
Strategy, platform development, and the roadmap for what gets built next.
Tandra
Community & Experience
Presentation, member experience, and the human side of the brand.
Simple by design
Tools that do the heavy lifting, so members can focus on growing.
Real people, real attention
Advertising seen by actual members — not empty impressions.
Member-first value
Every feature is built to give members the biggest benefit possible.
Family-built. Member-first. Ready when you are.
Start free, explore the platform, and see what Xyngenta can do for your business.